Andrew Taylor of The Artful Manager blog has this interesting post about the intersection of price and perceived value. While his observation looks more at arts programming (opera, ballet, theater, etc.), there's a few nuggets for craft artists to consider. In particular:
Arts managers are quick to point to price when sales are down and seats are empty. But it isn't price...it's perceived value, that drives the final purchase.
This seems especially important this time of year, when artists are (or should be) reviewing their sales, product lines, pricing and promotions.
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