Happy New Year!
Market Insider closed out 2008 by offering you a New Year's Challenge - a series of questions to analyze your position in the current market for handmade goods and help you refine your product development and marketing strategies for 2009.
Check back frequently, as we begin now to tackle each question and share some ideas from experts and fellow artists. Each of you will have your own answers and inspirations and epiphanies: There is no one-size-fits-all solution.
This week's question:
For whom are you creating your products, and how are your customers' shopping habits affected by the current economy? What are they willing to spend for?
BONUS:
This week's Brain Fuel, to help start the year on a positive note:
HIGHER PURPOSE: One artist's success story
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