The Buyers Market of American Craft will present NICHE: The Show June 6-8, 2010, at the Bally’s Event Center and Grand Ballroom during Jewelry Week.
While we expect to see many friends among the buyers, we are certain that we’ll also be selling artisan jewelry and accessories to a new audience that typically sees mass-produced work.
They will be delighted by studio handmade, Made-in-America and Made-in-Canada luxury products. Think of this as the “not-your-same-old-solitaire show,” where buyers will discover innovation and high quality, plus heirloom value and handmade appeal, in a competitive price range.
Every jewelry store has customers who lead the fashion pack instead of being followers. They don't want what every other woman is wearing. They are trendmakers and individualists who are very attracted to fresh and new looks that they can afford to buy for themselves, and they are impressed by handmade luxury. That's just one major market where we can be a resource.
This will be a small show for us. A very high percentage of the 300 participating artists at NICHE: The Show will be jewelry makers, but we also want to present studio artists who make products for weddings; high-end fashion accessories; tabletop display items that the stores themselves can use as decor; fashion accessories; jewelry and treasure boxes; and other decorative glass, ceramic and wood objects.
Apply today to exhibit at NICHE: The Show.
If you are a jewelry artist, contact Rebecca Mercado, 800-432-7238, ext. 202.
If you are a glass or ceramic artist, contact Allison Muschel, 800-432-7238, ext. 203.
Show director: Christine Kloostra, 800-432-7238, ext. 216.
Cuffs displayed in this article:
Top: Steven McGovney
Middle: K. Mita Designs
Bottom: Aura Dror