You know the customer we are talking about.
She doesn't want to wear what everybody else is wearing.
How to romance her with jewelry designed and made by studio artisans in the United States and Canada? Use advantages that artist-made jewelry give you, starting with affordable style and quality.
That's just one part of the message that Hedda T. Schupak has for retailers FRIDAY when she addresses participants in a seminar at the Buyers Market of American Craft.
Hedda, formerly editor-in-chief of JCK magazine, sits on the board of the national Women's Jewelry Association and the advisory board of the Diamond Empowerment Fund.
She is a member of the 24 Karat Club of the City of New York and The Fashion Group International.
She has served in board positions in a variety of other industry and philanthropic organizations, such as the National Conference for Community and Justice and Wings for Success of Chester County. In 2003, she was named one of Pennsylvania's Top 50 Women in Business.
RESCHEDULED due to recent storm:
CLOSING THE SALE: Tips and Techniques for Art Jewelry Retailers
Now scheduled FRIDAY, Feb. 12, 2010
12:30 p.m. to 2 p.m., Room 201A, at the Buyers Market of American Craft
Pennsylvania Convention Center, 1101 Arch Street, at Arch and 12th.
Tickets: $30 at the door; $15 for members of the Mid-Atlantic Chapter of the Women's Jewelry Association. Refreshments provided.