51. Start a mailing list – get contact info from every sale
It is not enough to leave a notebook open in your booth or next to the register. Certainly, you should have those items for customers who don't necessarily make a purchase but want to get information. You must actively ask for complete contact information from each person who does business with you. Give them an incentive to share their information - "I mail all my customers a thank-you coupon for 25% off your next purchase. May I have your mailing address and email so I can be sure you receive it?" "We're hosting a private reception next month for one of our gallery artists, and I'd like to send you an invitation."
Then, once you enter their information into your contact management software, also be sure to note what they purchased, and for what occasion (if that is information they shared with you).
Frequency: Every sale
52. Participate in your city’s next open studio/gallery tour
Whether it's an art walk, open studio tour, or gallery hop, be sure to take part in these community activities. It will expose you to potential new customers who have demonstrated an interest in the arts (or perhaps just free wine & cheese), and is an easy "special event" to which you can invite your mailing list.
Frequency: At least once a year
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