47. Promote local craft events on your website or blog
Much like #46, everyone needs to work together to get the word out. So even if it’s a exhibition at your competitor’s gallery or a show that rejected you, in the end, everyone in the community benefits when the audience for handcrafted items expands. Get out there and tweet, blog, post or update your status with some area craft events.
Frequency: Weekly
48. Get professional photos taken
Digital cameras now offer features that non-professionals had no access to even a few years ago. But a fancy camera does not make you a photographer. And well-photographed, high-resolution images are the key to being featured in promotional materials for shows, magazine stories, and more. Artists should have images of not only their work, but of themselves. Gallery owners need images of their storefronts, interiors and of themselves. And, as we’ve already discussed, these images need to be easily accessible to place on a CD or send via email at moment’s notice.
Frequency: Once a year
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