41. Do a postcard mailing to your customers
You do have your customers’ addresses, don’t you? If not, now’s the time to start asking for them, and not just with a “Sign Up for Our Mailing List” notebook at the sales counter. Verbally request their mailing address from them when they make a purchase. Once you’ve gathered up a good-sized list of your customers, send them a postcard announcing something special – an upcoming show, exhibition, or special event. Entice them to come with a “preferred customer” offer such as a discount or a free gift.
Frequency: Every three months
42. Put your contact information, including company name, on every page of your website
Now that you actually HAVE a website (see #23), ensure that your contact information appears on every page. This is important for search engine optimization, and also makes it much easier for visitors to get in touch with you directly without having to navigate through multiple pages of your site.
Frequency: Once for your entire site, then as you add new pages