There's been a recent post about effectively managing your direct mail pieces, but after having spent the past few days putting labels on postcards of exhibitors participating in our co-op mailing program, here's a few other pieces of advice:
- If your mail piece (postcard, letter, etc.) is promoting your participation in a show, be sure to include the complete show name (not just an acronym), the show dates, the show location, and either a phone number or website for recipients to find more information. For example:
See us at Booth 1234 at the Buyers Market of American Craft, Aug. 2-4, Pennsylvania Convention Center.
Info at: www.americancraft.com
- Postal regulations require that the address area (right half of a postcard) be clear of printing. Don't design your cards with text or images in this area.
- Oversize postcards require first-class postage.
- Postcards with glossy finish on the reverse side cannot be run through a postage machine.