This one is more like a two-minute marketing project.
I'm in the midst of going through a series of emails sent to me by my exhibitors. Many of them include a standard "signature" with name, website, email, phone, etc. An alarmingly large number don't even include that. NOT ONE of them has upcoming show dates in the signature.
Everyday, you communicate via email with current and potential customers. Your signature is a completely FREE method of letting them know where and when they can find you.
Right now, go to your email program, find the option to set a signature and either create one or update the one you have to include at least the next two shows you'll be participating in. Include dates and location, link to the show's website, and indicate if it is retail or wholesale:
Show Director, The Rosen Group
Buyers Market of American Craft, Philadelphia, Aug. 2-4 (wholesale)
New York Int'l Gift Fair, NYC, Aug. 16-21 (wholesale)
Philadelphia Museum of Art Craft Show, Philadelphia, Nov. 13-16 (retail)