15-Minute Marketing Project #4

We're not quite ready yet to pull out those folders with your competitors' information in them, but tackling that project was an important first step in providing you with knowledge to better prepare you to perform a SWOT (Strengths-Weaknesses-Opportunities-Threats) Analysis on your own company.

If you've been to business school, go ahead and proceed with your analysis. The other 99% of you should visit this website for a primer on conducting a SWOT Analysis, along with a free worksheet. Once you're finished, set your completed worksheet aside, right next to that folder.