15-Minute Marketing Project #3

This is really a multi-part project, but each step shouldn't take more than 15 minutes.

Identify your competition -- who are your top three competitors? If you don't know, add an additional 15 minutes to this project and FIND OUT.

Once you've identified the enemies, your mission is to learn as much about them as you can. Google their company name. Google the artist name. Google their phone number. Visit their website. Find out their prices, where they are advertising, what stores their work is in, what shows they exhibit at, what they're doing that you're not, how they make their work... everything you can.

Make a folder for each of your competitors and put all this information in it. We'll open them up again next week.